2 How do Southwest airlines control systems help execute the firm strategy?

Southwest Airlines employs control systems that align with its low-cost, customer-focused strategy by monitoring operational performance and financial metrics. These systems enable efficient scheduling, quick turnaround times, and effective resource management, which help minimize costs and enhance service reliability. Additionally, data analytics are used to track customer satisfaction, ensuring that the airline maintains its reputation for friendly service. Overall, these control systems support strategic objectives by fostering operational efficiency and customer loyalty.