Franky I agree that a company blog could draw some criitcism, but it could also help fend off a lot as well. Blogging by someone important in the company can give it a more personal, human feeling, so when a company does screw up, they may receive more slack.I agree with you Chris. Not every company is equipped to handle it, but those that are should definitely give it a shot. It can do wonders for PR and just general public interest.
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