I would be cautious about sending a female expatriate to handle the start-up, as it could expose her to potential cultural challenges and discrimination. It's essential to prioritize her safety and well-being in a context where gender inequality is prevalent. Instead, I might consider sending a male expatriate or a culturally aware female who understands the local dynamics, while also implementing training and policies to promote gender equality within the joint venture. This approach balances respect for local customs with a commitment to fair treatment.
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