What is the relationship between consumer psychology and marketing communication?

Consumer psychology studies how our perceptions, thoughts, feelings, and beliefs influence how we relate to and buy goods and services. It is the study of why we buy certain products and not others, and the process of what we go through to use, select, secure, and dispose of these products or services. It delves into the reasons of how we satisfy our needs and the impact these processes have on society and the consumer.

Marketing communications are messages and other media that is used to communicate with a market. It is considered the promotion part of marketing which consisting of pricing, products, promoting, and placing.

Marketing communications is what drives us to buy, whereas consumer psychology studies how or why we buy.