Why do different businesses have different aims and objectives?

Very simply put, different businesses make money by selling or providing different goods or services, and the owners of each business has a different goal. For instance, the owner of a small business that sells a product may be in business to sell his or her product at a good price while providing great customer service. A large corporation that sells the same product may be in business only to make a profit, or to please its stockholders, and may not be as concerned with customer service.