When selecting media for emergency communications you should?

When selecting media for emergency communications, prioritize channels that ensure rapid dissemination and broad reach, such as social media, SMS alerts, and local news outlets. Assess the target audience to determine their preferred communication methods and accessibility. Ensure that the chosen media can deliver clear, concise, and actionable information quickly. Additionally, consider redundancy by using multiple channels to mitigate the risk of any single media failing during an emergency.