Why is it called Guinness world records?

The idea came from Sir Hugh Beaver, the managing director of the Guinness Brewery in 1951. He could not find the facts he needed to settle an argument, so the idea of a compilation of records was born. The first book came out in 1954 and was given free to promote the Guinness stouts. The books proved so popular that further editions were produced and sold from 1955 onward.