Who were united empire loyalists loyal to?

The Empire Loyalists was a fancy name that a group of former members of the British Union of Fascists gave themselves. The name suggests "loyalty to the (British) Empire", but they were white supremacists and anti-Jewish.

The above is nonsense. The League of Empire Loyalists (LEL) were neither white supremists nor anti-Jewish. They were certainly anti-Immigration and anti-zionist

but that is very different from the answer given above.

The LEL's leader, AK Chesterton, refused to ban Jews from membership.

The LEL was more of a conservative pressure group than a political party, although it eventually became one of the constituent parts of the National Front.