When did urban outfitters begin their global expansion and why?

Urban Outfitters began its global expansion in the early 2000s, with the opening of its first international store in London in 2001. The company aimed to tap into new markets and diversify its customer base, seeking to capitalize on the growing popularity of its unique lifestyle brand among international consumers. This expansion was part of a broader strategy to enhance brand visibility and drive sales growth beyond its domestic U.S. market.