What is customer defection rate?

customer defection is the rate at which customers defect or stop the usage of products of a company. business with high defection rate, would be losing their existing customers. in order to overcome this they use another term of customer retention, in simple Words its to retain or prevent the existing customers to defect the product.

Amandeep Sandhu

customer defection: It doesnt mean the total loss of a customer but rather the loss of any portion of that customer's business