What percent of models are airbrushed in photos?

While the exact percentage of airbrushed models in photos can vary, studies and industry reports suggest that a significant majority—often cited around 80-90%—of fashion and beauty images undergo some form of airbrushing or digital retouching. This practice is used to enhance appearance, smooth skin, and create an idealized image. The prevalence of airbrushing contributes to unrealistic beauty standards in media and advertising.