How did William randolph hearst and Joseph Pulitzer shaped American public opinion bby?

William Randolph Hearst and Joseph Pulitzer significantly shaped American public opinion through their innovative use of sensational journalism, often referred to as "yellow journalism." They published dramatic headlines and exaggerated stories to attract readers, particularly during events like the Spanish-American War, which stirred public emotions and influenced political decisions. Their competition for readership pushed both to prioritize sensationalism over factual reporting, ultimately setting a precedent for modern journalism and highlighting the power of media in shaping public perception and opinion.