Advantages of umbrella branding

Abhay Tangade:.... 1) Brand image of parent brand act as Differentiating factor for product in extremely competitive market. 2) Extra cost of Brand creation is not required. 3) Umbrella branding help to create dependent perception about product as parent Brand. 4) Brands get abound in business. 5) Umbrella branding helps to give positioning to product. 6) Advertising and promotional efforts should be combined for all the products falling under family brand. 7) New product launch become easier and cheaper. 8) New product find ready recognition and market set up.