What is the purpose of IATA and the role it play in the tourism industry?

To promote safe, regular and economic air transport for the benefit of peoples of the world. To achieve recognition of the importance of a healthy Air transport Industry to worldwide, social and economical development. To develop cost effective, environmentally friendly standards and procedures to facilitate the operation of international air transport. To provide high quality value for money, industry required products and services that meet the needs of the customers.