What is a neck hanger in merchandising?

A neck hanger in merchandising is a type of display tool that consists of a card or sign that is attached to a product's neck, typically using a hook or loop. This display method is commonly used for items like bottles or jars, providing visual appeal and conveying important information about the product, such as branding, pricing, or promotional messages. Neck hangers help attract customer attention and can enhance the overall presentation of the merchandise in retail environments.