What is he pricing strategies of Dr Martens?

Dr. Martens employs a premium pricing strategy, positioning its products as high-quality and durable footwear, which appeals to its target market. The brand often uses a combination of competitive pricing and occasional promotions to attract new customers while maintaining its premium image. Additionally, Dr. Martens leverages limited edition releases and collaborations to create exclusivity and justify higher price points. Overall, the pricing strategy reinforces the brand's identity as a symbol of individuality and rebellion.