What is the unsought product?

There are various examples of unsought products, just think of products that you would not generally prefer buying. A lot of heavy and aggressive advertisement has to be done to make you prefer that products. Here are few examples: * Life insurance * Cemetery plots * Encyclopaedia * Blood donation at Red Cross etc. Apart from the types of unsought products mentioned above there is another type of unsought product which is often referred to as "unfamiliar inventions". This means that few products are invented and are in the market and the buyers are unaware of them. Such products although possess a high degree of need satisfying capacity becomes an unsought product because as customer do not know of them , they would not think of buying. How can you buy something that you don't even know exists?? When personal computers were first invented, despite there potential usefulness, most customer didn't know it and it was seen as an unsought product. The same happened during early launch of Creative Zen . People were so used to buying Apple iPods that people didn't even know that Creative Zen had new MP3 launched in the markets. For months people were totally unaware of this product, and it remained as unsought.

(MANISH REGMI)