How do hotels motivate potential guests to stay at their hotels?

Most people choose hotels through the internet and their decision is based on about 5 things:

1) Location

2) Price

3) Facilities

4) Photos

5) Guest Reviews

1) The hotel must make it's location seem like the best through it's online descriptions.

2) The hotel must ensure it's price remains competitive in it's marketplace. The prices in the whole market will vary depending ont he time of year and day of the week and this can lead to special offers during off peak season, with higher prices.

3) The hotel must ensure it has up to date and good quality rooms/facilities/decoration and that this is communicated online.

4) To help with 3) the hotel will ensure it shows off the best/newest rooms etc in its photos.

5) This cannot be effected by the hotel, although they can try to encourage guests to leave reviews.