What is meant by a bundle of satisfaction in a product?

In simple explanation, bundle of satisfaction means the actual product. The product that fulfills the need in the market, the need in for which the business was started. It is the product's guarantee or, overall, goal. One example would be eHarmony. Their business/product is a coupling website. However, the bundle of satisfaction is long, fulfilled, and compatible marriages resulted from the website. Another example could possibly be (not too sure) Chick-fil-A.