What merchandising requirements can be included in a media plan?

Merchandising requirements in a media plan can include product placement strategies, promotional displays, and in-store signage that align with advertising campaigns. Additionally, the plan may outline the necessary inventory levels and timing for product launches to coincide with media exposure. It should also specify any co-marketing efforts or partnerships that enhance visibility and consumer engagement. Lastly, tracking and reporting mechanisms should be established to assess the effectiveness of these merchandising efforts.