What is a shipper in merchandising?

In merchandising, a shipper refers to a promotional display or packaging used to showcase products, often in a retail environment. Shippers are designed to attract attention and encourage impulse buying, typically featuring eye-catching graphics and branding. They can be standalone units or integrated within existing displays, and are commonly used for seasonal promotions or new product launches. Overall, shippers play a crucial role in enhancing product visibility and driving sales.