How did Christmas become materialistic?

Society as a whole has become more materialistic in recent years. The stores feed into this by putting out Christmas decorations next to Halloween items, and they feed into the buying with Black Friday and the ads. I read an article the other day about a woman who was out of work and had 5 children, yet she planned to spend 200.00 for each child. Last year she bought a bedroom set as a gift for one so she thought this year she was doing less. She is showing the other problem that people seem to think that they have to give their children huge amounts of gifts to be good parents. The ads and mechanizing of products feeds into the materialistic thinking. Wearing "name brands" or having the most expensive handbag in the 5th grade feeds into this. So, do people like the Kim K and her family and the reality shows like the Housewives of so and so. They make it seem like if you don't have all of this "stuff" you are a failure. Perspective has been lost and the only way to return to it is to look into ourselves for rewards and happiness.