Under the rule of who did men begin to wear silks velvets and large wigs?

Men began to wear silks, velvets, and large wigs primarily during the reign of King Louis XIV of France in the 17th century. This period, known for its opulence and extravagant fashion, saw the rise of elaborate clothing as a symbol of status and power. The trend spread throughout Europe, influencing men's fashion significantly in various courts. Wigs, in particular, became a prominent fashion statement among the aristocracy during this time.