How safe exactly is a bungee jump?

Bungee jumping is an extreme sport that has been around for over a decade. It is popular with the younger crowd and is on many people's bucket lists. Bungee jumping is actually very safe as there are many safety measure in place. However it seems as if it is more unsafe because when something does fail, it makes national headlines. Bungee jumping is safer that roller coaster, ants, or even driving a car. As long as a reputable company is used death is highly unlikely. Sometimes there are injuries but those are comparable to any sport.