What are the limitations of Ecommerce?

E-businesses have sectoral limitations, which means there are certain lucrative markets that cannot be served through a computer. For example, e-businesses cannot offer such services as food processing, hair dressing or dog walking.

Some customers refuse to make large purchases online because of security concerns. According to Wittiger.com, some consumers may be reluctant to buy products or services from an e-business because they fear identity theft or fraud. Information security online varies between and within countries.

E-businesses can sell only to consumers who have access to a computer and a credit or debit card account. These limitations mean that many low-income consumers around the world are not reachable by e-businesses. In today's globalized economy, this may mean large revenue losses.