What s cross merchandising?

Cross merchandising is a retail strategy that involves displaying products from different categories together to encourage customers to make additional purchases. For example, placing chips next to salsa or pairing wine with cheese in a store can prompt shoppers to buy complementary items. This technique enhances the shopping experience by suggesting related products, ultimately increasing sales and improving inventory turnover. It leverages the idea that customers may not think to buy these items together but will be influenced by their proximity.