What do businesses do different on Black Friday to attract customers?

On Black Friday, businesses often offer significant discounts and promotions to entice shoppers, including doorbuster deals and limited-time offers. Many retailers extend their shopping hours or open early to accommodate increased customer traffic and create a sense of urgency. Additionally, businesses may enhance their marketing efforts through targeted advertising campaigns and promotions on social media to draw attention to their deals. Some also provide exclusive online sales to cater to the growing trend of e-commerce shopping.