- If any one product under umbrella branding does not do well in the market then it can affect the overall brand
§ New products associated with an umbrella brand will only work if companies make it a mass product category, and provide new products to the consumers at a value-for-money pricing strategy,
- Different brands in umbrella branding will have different qualities which will vary and thus it can be an obstacle for smooth functioning of brand as well as firm.
- Also, if there is negative publicity for any product or even new product it can affect the other brands under umbrella branding.
