Why would a catfish farmer lose all her customers at a higher price?

A catfish farmer might lose all her customers at a higher price because consumers often have budget constraints and may seek more affordable alternatives. If the price of catfish exceeds what customers are willing to pay, they may turn to other protein sources or suppliers. Additionally, if the price increase is not accompanied by a perceived increase in quality or value, buyers are likely to switch to competitors who offer lower prices. This price sensitivity in the market can significantly impact the farmer's sales and customer retention.