Distinguish between expansive and contractible market selection procedures?

Expansive market selection procedures involve identifying and entering new markets with potential for growth, often focusing on broad opportunities and diverse customer bases. In contrast, contractible market selection procedures prioritize the consolidation and refinement of existing markets, aiming to enhance profitability and efficiency by narrowing the focus to specific, well-defined segments. While expansive strategies seek to capture new market shares, contractible approaches aim to optimize and strengthen current market positions. Both methods can be integral to a company's overall growth strategy, depending on its objectives and market conditions.