How is aunt jemima defined as consumerism?

Aunt Jemima is defined as consumerism through its branding and marketing strategies that capitalize on racial stereotypes to sell products. The brand, originally based on the "mammy" figure, represents a commodification of African American culture, using nostalgia and familiarity to attract consumers. This reflects broader trends in consumerism where cultural images are leveraged to create emotional connections with products, often prioritizing profit over authenticity or sensitivity. The recent rebranding efforts indicate a shift towards more culturally aware marketing practices in response to societal changes and consumer expectations.