What is the meaning of Heterogeneity in tourism?

Heterogeneity: consisting of parts or things that are very different from each other.

1. The Tourism Product = the sum total e.g Transport, accommodation, information, tours etc.

2. sub-products: services and experiences. e.g. Travel Agent offers advice on passport and visa requirements, insurance, itinerary planning, and booking and reservation sevice. Heterogeneity also refers to the degree of variability that tend to be more people intensive (such as tourism). For example a concert performed by a group on two nights may differ in slight ways because it is very difficult to standardise every dance move. Generally systems and procedures are put into place to make sure the service provided is consistent all the time, training in service organisations is essential for this, however in saying this there will always be subtle differences and things are never the same twice.