I once heard an explanation of a speech which went like this.
When asked to explain his technique for getting his message across, the speaker explained it thus:
First of all, I tell them what I am going to tell them.
Next I tell them.
Finally, I tell them what I have just told them!
I guess this indicates that there are three parts to a speech.
1. The introduction. What the purpose of the speech is.
2. The content. The main message to be conveyed
3. The summary. Reminds the audience what the speech was about.
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