What is a stealth campaign?

A stealth campaign is a marketing or political strategy designed to influence public opinion or behavior without revealing the true identity or intention behind the campaign. It often employs subtle tactics, such as viral marketing, guerrilla marketing, or the use of influencers, to create a buzz without direct promotion. The goal is to engage the target audience in a way that feels organic, making them unaware that they are being marketed to or influenced. Stealth campaigns can be effective but also raise ethical concerns regarding transparency and manipulation.