What are the factors that influence marketing environment on facebook?

UNCONTROLLABLE FACTORS OF MARKET ENVIRONMENT

Political factors: laws, rules and regulations that you have to obey which have been set by the government. For example; supermarkets are not allowed to open more than six hours on a Sunday. The sale of good act of 1979, goods sold should meet three conditions.

Economic factors: The rate of taxes and the credit crunch could affect marketing as people will have less money to purchase products and will go for the cheaper option if possible. If interest rate keep going up these will put of some of the business. As the amount of income and output of every organisations has a bigger role of economic factors.

Sociocultural factors: personal choices and lifestyles, demand from consumers may affect marketing if there is too little of what the customer wants and needs. The High Street is suffering badly from a combination of higher mortgage repayment and credit card costs, fuel and food bills, which are putting huge strain on British households.

Technological factors: Modern and fast technology which can make the marketing business more efficient, gives more choices on how to send, receive and store information.

Geographical factors: Every place have different atmosphere due to which you can not market every product at every place. For example in cities where you can't find mountains you can't market climbing equipment .In desert area you can't market swimsuits .