What is primary and secondary channels of distribution?

Primary channels of distribution refer to the direct pathways through which products move from manufacturers to consumers, such as direct sales, retail stores, or e-commerce platforms. Secondary channels involve intermediaries like wholesalers, distributors, or agents that facilitate the movement of products to the end customer. These channels help broaden market reach and improve efficiency in getting products to consumers. Together, they create a comprehensive distribution strategy to optimize sales and customer access.