What is UPT and DPT in relation to sales?

UPT (Units Per Transaction) and DPT (Dollars Per Transaction) are key performance metrics used in retail sales analysis. UPT measures the average number of items sold in each transaction, indicating customer purchasing behavior and engagement. DPT, on the other hand, calculates the average dollar amount spent per transaction, reflecting the overall revenue generated. Together, these metrics help retailers assess sales effectiveness and optimize inventory and marketing strategies.