Who correctly predicted the 1936 election?

The 1936 election was correctly predicted by the Literary Digest, which conducted a poll that suggested Alf Landon would defeat Franklin D. Roosevelt. However, the poll was based on a biased sampling of wealthy individuals and magazine subscribers, leading to an inaccurate forecast. In contrast, a more accurate prediction came from George Gallup, who used a scientific polling method that accurately forecasted Roosevelt's victory. Gallup's approach marked the beginning of modern public opinion polling.