How social class influences consumer behavior?

Social class influences consumer behavior by shaping individuals' purchasing preferences, values, and attitudes towards products or brands. People from different social classes may have varying priorities, motivations, and resources when making buying decisions. Individuals in higher social classes may prioritize luxury and status, while those in lower social classes may focus on practicality and affordability. Social class can also impact where individuals shop, how they perceive marketing messages, and their shopping habits.