In the 1896 presidential election, farmers largely supported Democratic candidate William Jennings Bryan. Bryan's platform included advocating for the free coinage of silver, which appealed to many farmers facing economic difficulties and deflation. In contrast, the Republican candidate, William McKinley, promoted a gold standard and protective tariffs, which were less favorable to the farming community. Ultimately, McKinley won the election, but Bryan's message resonated strongly with rural voters.
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