Why what we measure be more critical to the control process than how we measure it?

What we measure is more critical to the control process because it directly reflects the key performance indicators and outcomes that align with organizational goals. Focusing on relevant metrics ensures that efforts are directed toward areas that truly impact performance and decision-making. While how we measure can affect accuracy and reliability, the significance of the measurements themselves determines their ability to drive effective actions and improvements. Ultimately, measuring the right things is essential for meaningful insights and successful control.