Is there feedback with mass communication?

Yes, there is feedback in Mass Communication, though it differs from interpersonal communication. While traditional mass communication often involves a one-way transmission of information from a sender to a large audience, modern technologies, especially social media, facilitate two-way communication. Audiences can now provide immediate feedback through comments, shares, and likes, influencing content creation and dissemination. This interactive dynamic allows for a more engaged relationship between communicators and their audiences.