Marketing mix 4ps of airtel

With a market share of about 29.39% in India, Airtel is the second-largest telecom provider. The marketing mix 4Ps of Airtel, one of the leading telecommunications companies in India, are as follows:

Product - Airtel offers a wide range of products and services in the telecommunications sector, apart from mobile voice and data services - like fixed-line broadband, Airtel Digital TV (with HD channels, recording, pausing, and rewinding live TV), and enterprise solutions (leased lines, MPLS, and VPNs, cloud services, IoT solutions, & collaboration tools). They focus on providing innovative and reliable services to meet the diverse needs of their customers.

Price - Airtel adopts a competitive pricing strategy to attract and retain customers. They are the second-largest after Jio in India. They offer various pricing plans and packages for customers to choose based on their usage patterns and budget - including bundled offerings, like combined voice and data plans.

Place - Airtel has a widespread presence in India, operating in multiple cities and towns. Airtel has overtaken Jio to roll out its 5G network to 500 cities in India with the addition of 235 cities in the country. Airtel has their own retail stores, as well as partnerships with third-party retailers, to increase accessibility and reach.

Promotion - Airtel employs various promotional strategies to create awareness and persuade customers to choose their services. They engage in extensive advertising campaigns through television, print media, and digital channels, sports sponsorships, events, endorsements by celebrities, sales promotions, such as discounted plans and special offers, to attract new customers and retain existing ones.

Airtel's "Har Ek Friend Zaroori Hota Hai" (Every Friend is Important) campaign, launched in 2011, was widely recognized highlighting Airtel's network coverage and connectivity in bringing people together.