What is the target market of Royal Caribbean?

Royal Caribbean primarily targets middle- to upper-income families and couples looking for vacation experiences that blend adventure, relaxation, and entertainment. Their offerings appeal to a broad demographic, including millennials, families with children, and older adults, who seek unique onboard amenities and diverse itineraries. Additionally, they focus on attracting first-time cruisers as well as seasoned travelers looking for innovative and immersive experiences. Overall, Royal Caribbean aims to provide a memorable cruise experience that caters to various lifestyles and preferences.