The two types of package labeling commonly used today are informational labeling and promotional labeling. Informational labeling provides essential details about the product, such as ingredients, nutritional information, and usage instructions, ensuring compliance with regulations. Promotional labeling, on the other hand, is designed to attract consumers' attention and highlight features like discounts, branding, or special benefits to encourage purchases. Both types play a crucial role in consumer decision-making and brand identity.
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