Djenne-Djeno became a bustling trade center due to its strategic location along the Niger River, which facilitated trade and transportation. The area's fertile land supported agriculture, providing surplus goods for trade. Additionally, the rise of the trans-Saharan trade routes connected Djenne-Djeno to distant markets, allowing for the exchange of gold, salt, and other valuable commodities. These factors combined to establish Djenne-Djeno as a key hub in West African commerce.
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