How did growth of big institutions influence public relations?

The growth of big institutions, such as corporations and government entities, significantly influenced public relations by elevating the need for strategic communication to manage public perception and stakeholder relationships. As these organizations expanded, they faced increased scrutiny and competition, necessitating a more systematic approach to communication that included media relations, crisis management, and branding. Additionally, the rise of mass media and digital platforms provided new channels for outreach, compelling PR professionals to adapt their strategies to engage diverse audiences effectively. This evolution ultimately transformed public relations into a vital function within large institutions, emphasizing transparency and accountability.