What is the purpose of Cartwheel?

Cartwheel, a digital coupon platform by Target, allows customers to discover and save on various products in-store and online. Users can browse offers, select deals they want to use, and then apply these discounts at checkout. The platform enhances the shopping experience by providing personalized savings while also encouraging customers to explore new items. Overall, Cartwheel aims to drive customer engagement and loyalty through savings and convenience.