Who regulates travel agents in the US?

In the U.S., travel agents are primarily regulated at the state level rather than by a single federal agency. Each state has its own regulations and licensing requirements for travel agents, often overseen by a state’s department of consumer affairs or similar agency. Additionally, professional organizations, such as the American Society of Travel Advisors (ASTA), provide guidelines and best practices for travel agents to follow, though they do not have regulatory authority.