What is the difference between buyer and consumer?

Role in Transaction: A buyer is someone who makes a purchase, regardless of whether they consume the product or not. A consumer, on the other hand, is the end user who utilizes or consumes the purchased product or service.

Intent and Purpose: The buyer's primary focus is on the transaction itself, seeking to acquire a product or service. The consumer, however, is concerned with the utility and satisfaction derived from using the purchased item.

Decision-Making Influence: In some cases, the buyer and consumer are the same person, especially in individual consumer transactions. In business-to-business scenariOS, the buyer may make purchases on behalf of the organization, but employees within the company become the consumers.

Perspective: The buyer's perspective is transactional, centered around acquiring goods or services. The consumer's perspective is experiential, focusing on the benefits and satisfaction gained from using the product.

Responsibility: The buyer is responsible for the financial transaction and product acquisition, while the consumer bears the responsibility of using the product as intended and deriving value from it.